Off-Peak
£23.00/month
Ideal if your visits are flexible and you want a lower monthly cost.
Recommended because you selected quieter times and price sensitivity.
- Access during off-peak hours
- Gym, pool and selected classes
- Lower monthly cost
Explore memberships, facilities and classes with smarter guidance to help you choose the right plan with more confidence.
Our modern club is more than just a gym. The enhanced concept keeps the existing local gym page structure, but adds AI guidance at key decision points to reduce friction and improve conversion.
A guided AI selector helps users compare plans based on goals, visit times, facilities and budget — before they reach the pricing cards.
Help users build a plan around their goals, visit pattern and budget, then show the clearest recommended membership and upgrade options.
Select a few preferences and the prototype updates the recommendation, price framing and suggested add-ons.
Ideal if your visits are flexible and you want a lower monthly cost.
Best if you want flexibility and access across busier times.
Useful if you do not want a longer commitment.
Facilities are grouped with decision-support prompts so users can quickly see what is included in each plan.
Try us, meet the team and experience the gym before committing.
Personalised class recommendations can support engagement before and after joining.
Where the concept improves CRO, upsell and planning across the page.
Natural-language search and goal-based entry points.
Plan explanations, best-fit labels and confidence prompts.
Helpful upgrade suggestions based on real user needs.
Class reminders, onboarding and usage-based nudges.
AI could help users compare nearby clubs by distance, available facilities, class timetable and membership type.
Social proof can be personalised to the user’s goal, such as confidence, swimming, weight loss, strength or recovery.